Gordon Gerard McLean
I’ve spent 20+ years as a brand strategy leader at creative companies, from London to Istanbul, New York and Cupertino, where I was the Global Head of Strategy for Mac, Values & Markets at Apple. There I learned firsthand what it takes to scale a brand in sync with its soul.
I’ve launched, built, and reinvented some of the world’s best brands, including Apple, Bacardi, Bank of Scotland, Bing, Bombay Sapphire, EA, GE, Gillette, Grey Goose, Guinness, Halifax, Hilton, HSBC, Perfect Day, Radisson, Sandy Hook Promise, SAP, ServiceNow, Vodafone, Wells Fargo, and Yerba Madre.
My work has been recognized for its commercial impact by the IPA and Effies, for its strategic thinking by the Jay Chiats and the ARF, for its cultural impact by the Emmys and TED, and for its creative excellence by The One Show, Cannes Lions, D&AD, and others.
Now I help agency, start-up, and marketing leaders, wherever they are, to turn foundational good into future growth.