The Born Good Podcast
Greatness is what happens when good survives contact with scale. Born Good is an independent strategy practice for those that refuse to lose their soul in the race to grow. We help companies find, tell, and manage their brand's true story, to turn foundational good into sustainable growth.
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The Born Good Podcast
Latest Episodes
Introducing Born Good: Where Scale Meets Soul
Born Good is a brand building firm designed for organizations that want to expand without compromising their core values. It focuses on helping companies clarify, codify and amplify their core mission, ensuring that their foundational ethics re...
Lessons From Three Soul Sale Brands
This episode examines the deterioration of brand integrity when companies prioritize rapid expansion and financial growth over their original values. Through three specific case studies, it discusses how Oatly, Etsy, and Whole Foods alienated t...
When The Truth Belies The Claim
This episode explains that while brands like Patagonia earn deep-seated loyalty by aligning their environmental activism with their operations, others face severe reputational damage when their actions appear hypocritical. For instance, the sou...
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